DEALER ANALYTICS
Ninety days, read honestly.
Where the enquiries come from, what they cost you, and which cars are quietly losing money.
Dealer analytics
THE SHORT VERSION
Six numbers that decide the quarter.
19+19%
CARS SOLD
Seven in August alone — the best month since March.
€641,000+12%
TURNOVER
Average car €33,700, down €2,100 on the previous ninety days.
41 days−3 days
STOCK TURN
Four days better than the network. Three cars are dragging it up.
112+8%
ENQUIRIES
Of which 34 became viewings and 19 became sales.
17%+2 pts
ENQUIRY TO SALE
One sale for every six people who write. Network median is 12%.
4 hours+1.4 h
AVERAGE REPLY
Slower than June. Replies inside two hours convert twice as often.
TWELVE WEEKS
Enquiries and viewings, week by week.
Enquiries up two thirds since June, viewings up the same — the ratio has not moved. Growth is traffic, not persuasion.OPEN THE THREADS
WHERE BUYERS COME FROM
Five sources, three of them free.
Two thirds of your enquiries cost nothing — and we take no commission on the sale either.PAID SOURCES: €544 THIS QUARTER
THE FUNNEL
From a search result to a signature.
The weak step is opens to saves: buyers look and leave. Six of your cars have no service book — that is the usual reason.SEE THOSE SIX CARS
BY MODEL
What sells, and what sits.
A-Class diesels earn €640 after three months on the floor. Two are still in stock; the money is better in another Golf R.STOP BUYING THESE
WHAT IT MEANS
Three things worth doing this week.
Answer inside two hours
Your average slipped to four hours in August. Threads answered inside two convert at 31% against 15%.
THREE ARE WAITING NOWUpload six service books
The opens-to-saves step is where you lose people, and those six cars are the ones they leave.
LIST THE SIX CARSReprice the three over ninety days
€156,200 standing still. A 3% cut on each frees the money for stock that turns in a month.
OPEN THEM