Analytics.

Executive summary · 30 days

Revenue $1.24M on 9 cars, up 12%. Gross per car $8.4k. The biggest leak is leads → test drives at 19%. Saved-car alerts remain the best-converting source.

▲ 12% revenue▼ 3 days to sellLeak: Leads → Test drives

October goalsday 6 of 31 · forecast at current pace

  • 99%forecastRevenue$268k of $1.40MSlightly behind
  • 74%forecastCars sold2 of 14Behind
  • 80%forecastGross profit$17k of $110kBehind

Performance30 days · vs previous 30 days

$1.24M▲ 12% vs previous

This periodPrevious

Day 30 · $17k vs $41k
Target $45k / day

InsightsAI · this period

  • Leads → test drives is your biggest leak (19% vs 20% benchmark). An automatic follow-up within 24 h lifts it by ~9 pts.

  • Saved-car alerts convert 3× better than Instagram ads at zero cost. Shift $1.2k/mo of ad spend to price-drop alerts.

  • Cars priced above market take 41 days vs 14 for great-priced ones — 6 cars are above market right now.

Sales funnelclick a stage to drill down

  • ↓ 1.9% convert

  • ↓ 19% convertBiggest leak · benchmark 20%

  • ↓ 40% convert

  • ↓ 61% convert

  • ↓ 82% convert

Lead sourcesby leads · sales · return

SourceShare of leadsLeadsSalesConv.CPLROI

  • Avava search10044.1%—Organic
  • Saved-car alerts4336.2%—Organic
  • Instagram ads3312.1%$386.7×
  • Google ads2612.8%$526.2×
  • Walk-in21312.0%—Organic
  • Referral1419.0%—Organic

Profit mixfront · F&I · trade · service

$76k$8.4k per car

  • Front gross$40k52%
  • F&I$18k24%
  • Trade-in$11k14%
  • Service$8k10%

Gross margin · 12 months

Inventoryaging & speed

  • Fresh · 0–30 d26 cars · $3.9M
  • Watch · 31–45 d9 cars · $1.4M
  • Aging · 46–60 d7 cars · $1.1M
  • Stale · 60+ d6 cars · $1.2M

Days to sell by price position

  • Great price14 d
  • Fair price23 d
  • Above market41 d

Stock turn 7.8× / yr · $7.6M tied up

Teamclick a column to sort

Manager

  • Mateo Reyes864 min225$41k4.9
  • Sam Kim647 min143$22k4.7
  • Cole Lee525 min122$15k4.8
  • Alex Chen3614 min61$6k4.3

When leads arriveleads by weekday and hour · 30 days

Mon

Tue

Wed

Thu

Fri

Sat

Sun

FewerMorePeak: Sat 12:00 — staff 2 people on chat

Anomaliesauto-detected · this week

  • Instagram cost per lead up 31%$38 → $50 since Monday

  • 3 leads waited over 1 h on SaturdayAll during 12:00–14:00 peak

  • Lucid Air Sapphire views down 40%58 days in stock · above market

    Open in Inventory
  • Record week for test drives17 booked · best since March

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