Analytics.
Executive summary · 30 days
Revenue $1.24M on 9 cars, up 12%. Gross per car $8.4k. The biggest leak is leads → test drives at 19%. Saved-car alerts remain the best-converting source.
▲ 12% revenue▼ 3 days to sellLeak: Leads → Test drives
October goalsday 6 of 31 · forecast at current pace
- 99%forecastRevenue$268k of $1.40MSlightly behind
- 74%forecastCars sold2 of 14Behind
- 80%forecastGross profit$17k of $110kBehind
Performance30 days · vs previous 30 days
$1.24M▲ 12% vs previous
This periodPrevious
InsightsAI · this period
Sales funnelclick a stage to drill down
↓ 1.9% convert
↓ 19% convertBiggest leak · benchmark 20%
↓ 40% convert
↓ 61% convert
↓ 82% convert
Lead sourcesby leads · sales · return
SourceShare of leadsLeadsSalesConv.CPLROI
- Avava search10044.1%—Organic
- Saved-car alerts4336.2%—Organic
- Instagram ads3312.1%$386.7×
- Google ads2612.8%$526.2×
- Walk-in21312.0%—Organic
- Referral1419.0%—Organic
Profit mixfront · F&I · trade · service
$76k$8.4k per car
- Front gross$40k52%
- F&I$18k24%
- Trade-in$11k14%
- Service$8k10%
Gross margin · 12 months
Inventoryaging & speed
- Fresh · 0–30 d26 cars · $3.9M
- Watch · 31–45 d9 cars · $1.4M
- Aging · 46–60 d7 cars · $1.1M
- Stale · 60+ d6 cars · $1.2M
Days to sell by price position
- Great price14 d
- Fair price23 d
- Above market41 d
Stock turn 7.8× / yr · $7.6M tied up
Teamclick a column to sort
Manager
Mateo Reyes864 min225$41k4.9
Sam Kim647 min143$22k4.7
Cole Lee525 min122$15k4.8
Alex Chen3614 min61$6k4.3
When leads arriveleads by weekday and hour · 30 days
Mon
Tue
Wed
Thu
Fri
Sat
Sun
FewerMorePeak: Sat 12:00 — staff 2 people on chat
Anomaliesauto-detected · this week
Instagram cost per lead up 31%$38 → $50 since Monday
3 leads waited over 1 h on SaturdayAll during 12:00–14:00 peak
Lucid Air Sapphire views down 40%58 days in stock · above market
Open in InventoryRecord week for test drives17 booked · best since March
Leads — coming soon
This part of the dealer back-office is on its way. Meanwhile the dashboard has today’s leads, test drives and tasks.