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Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
An alternative to RWD is the method of Adaptive Web Delivery or AWD that is adopted by consumer brands worldwide. Although, it is very similar to Responsive Web Design, with adaptive delivery, the most significant difference is that the server hosting the website detects the devices making requests to it, and uses this information to deliver different batches of HTML and CSS code based on the characteristics of the device that have been detected
Resnick predicts, “As the internet transforms further into a platform of services and user interfaces that tie those services together, leveraging this technology in the future will allow companies to integrate a plethora of back-end services, such as Facebook , Twitter, Salesforce.com , and Amazon Web Services, and then present the integrated data back out the front-end iad layer on a responsive design so the application looks great on all devices without custom coding needed for each device or screen size.
CSS was introduced in December 1996 by the W3C to improve web accessibility and to make HTML code purely semantic rather than presentational. Around the same time, in the late 1990s, as the dot-com boom led to a rapid growth in the 'new media' of web page creation and design, there began a trend of using HTML tables, and their rows, columns and cells, to control the layout of whole web pages. This was due to several reasons: